Privacy policy

1. Who Are We?

This website is owned by SERGIALEX.SCP. (hereinafter referred to as “SERGIALEX”) with CIF J66129222 and registered office at Calle Puig-Oriol, 10, Urb. Can Falguera, 08184, Palau-Solità i Plegamans (Barcelona).

2. Information and Consent

By accepting this Privacy Policy, the user (hereinafter referred to as the “User” or “Users”) is informed and provides their free, informed, specific, and unequivocal consent for the personal data provided through the website located at the URL https://www.sergialex.com/ (hereinafter referred to as the “Website”) to be processed by SERGIALEX, along with data derived from their browsing and any other data they may provide in the future.
The User must carefully read this Privacy Policy, which has been drafted in a clear and simple manner to facilitate its understanding, allowing the User to freely and voluntarily determine whether they wish to provide their personal data to SERGIALEX.

3. Obligation to Provide Data

The data requested in the forms on the Website are generally mandatory (unless otherwise specified in the required field) to fulfill the purposes for which they are being collected.
Therefore, if the data is not provided or is not provided correctly, it may not be possible to fulfill such purposes. However, the User may freely view the content of the Website.

4. For What Purpose Will SERGIALEX Process User Data?

The personal data provided through the Website will be processed by SERGIALEX for the following purposes:

4.1. Data Provided for Completing a Purchase:

  • Manage, process, send, and track purchases made.
  • Contact the User to finalize the order if they have saved their shopping cart or added products to it without completing the payment process.
  • Conduct quality and satisfaction surveys.
  • Send personalized commercial communications to the User about SERGIALEX products and services via electronic and/or conventional means unless the User opts out by checking the appropriate box on the Website.
  • Send commercial communications to the User via electronic and conventional means about products and services of (i) companies within the SERGIALEX Group to which SERGIALEX belongs and (ii) other companies collaborating with SERGIALEX, if the User consents by checking the corresponding box.
  • Create a commercial profile using third-party sources to offer products and services tailored to the User’s interests if the User authorizes this by checking the appropriate box.
  • Analyze the use of the Website and monitor User preferences and behavior to improve communication with Website Users.

4.2. Data Provided via Out-of-Stock Product Forms:

  • Inform Users about the availability of products they showed interest in that were out of stock.
  • Send commercial communications to the User via electronic and/or conventional means about products and services of (i) SERGIALEX, (ii) companies within the SERGIALEX Group to which SERGIALEX belongs, and (iii) other companies collaborating with SERGIALEX, if the User consents by checking the corresponding box.
  • Create a commercial profile using third-party sources to offer products and services tailored to the User’s interests if the User authorizes this by checking the appropriate box.
  • Analyze the use of the Website and monitor User preferences and behavior to improve communication with Website Users.

4.3. Data Provided via Contact Forms:

  • Manage, process, and respond to User requests, inquiries, issues, or queries.
  • Send commercial communications to the User via electronic and/or conventional means about products and services of (i) SERGIALEX, (ii) companies within the SERGIALEX Group to which SERGIALEX belongs, and (iii) other companies collaborating with SERGIALEX, if the User consents by checking the corresponding box.
  • Create a commercial profile using third-party sources to offer products and services tailored to the User’s interests if the User authorizes this by checking the appropriate box.
  • Analyze the use of the Website and monitor User preferences and behavior to improve communication with Website Users.

4.4. Data Provided via Collaboration Forms:

  • Manage relationships with collaborators or influencers.
  • Send commercial communications to the User via electronic and/or conventional means about products and services of (i) SERGIALEX, (ii) companies within the SERGIALEX Group to which SERGIALEX belongs, and (iii) other companies collaborating with SERGIALEX, if the User consents by checking the corresponding box.
  • Create a commercial profile using third-party sources to offer products and services tailored to the User’s interests if the User authorizes this by checking the appropriate box.
  • Analyze the use of the Website and monitor User preferences and behavior to improve communication with Website Users.

4.5. Data Provided for Newsletter Subscription:

  • Manage subscription and/or cancellation of the Newsletter.
  • Send commercial communications to the User via electronic and/or conventional means about products and services of (i) SERGIALEX, (ii) companies within the SERGIALEX Group to which SERGIALEX belongs, and (iii) other companies collaborating with SERGIALEX, if the User consents by checking the corresponding box.
  • Create a commercial profile using third-party sources to offer products and services tailored to the User’s interests if the User authorizes this by checking the appropriate box.
  • Analyze the use of the Website and monitor User preferences and behavior to improve communication with Website Users.

4.6. Data Provided to Obtain Discounts or Participate in Promotions:

  • Manage and execute the promotion, as well as oversee its development.
  • Send commercial communications to the User via electronic and/or conventional means about products and services of (i) SERGIALEX, (ii) companies within the SERGIALEX Group to which SERGIALEX belongs, and (iii) other companies collaborating with SERGIALEX, if the User consents by checking the corresponding box.
  • Create a commercial profile using third-party sources to offer products and services tailored to the User’s interests if the User authorizes this by checking the appropriate box.
  • Analyze the use of the Website and monitor User preferences and behavior to improve communication with Website Users.

4.7. Data Provided via the Online Chat:

  • Manage, process, and respond to User requests, inquiries, issues, or queries.

5. What User Data Will SERGIALEX Process?

SERGIALEX will process the following categories of User data:

5.1. For Completing a Purchase:

  • Identifying data: name, surname, and ID number.
  • Contact data: email address, phone number, and postal address.
  • Transaction data: products and services purchased or of interest to the User.
  • Economic and financial data: bank card details.
  • Browsing data.

5.2. Data Provided via Out-of-Stock Product Forms:

  • Identifying data: name and surname.
  • Contact data: email address.
  • Transaction data: products and services of interest to the User.
  • Browsing data.

5.3. Data Provided via Contact Forms:

  • Identifying data: name and surname.
  • Contact data: email address, phone number, and postal address.
  • Other data: data provided by Users in the open fields of forms on the Website.
  • Browsing data.

5.4. Data Provided via Collaboration Forms:

  • Identifying data: name and surname.
  • Contact data: email address, phone number, and postal address.
  • Browsing data.

5.5. Data Provided for Newsletter Subscription:

  • Identifying data: name and surname.
  • Contact data: email address.
  • Browsing data.

5.6. Data Provided to Obtain Discounts or Participate in Promotions:

  • Identifying data: name and surname.
  • Contact data: email address, phone number, and postal address.
  • Transaction data: products and services purchased or of interest to the User.
  • Browsing data.

5.7. Data Provided via Online Chat:

  • Identifying data: name and surname.
  • Contact data: email address, phone number, and postal address.
  • Transaction data: products and services purchased or of interest to the User.
  • Other data provided by the User through the Online Chat.
  • Browsing data.

If the User provides third-party data, they declare having obtained their consent and agree to inform them of the information contained in this Privacy Policy, releasing SERGIALEX from any liability in this regard. Nevertheless, SERGIALEX may conduct periodic verifications to confirm this, adopting necessary due diligence measures in accordance with data protection regulations.

6. What is the Legal Basis for SERGIALEX Processing User Data?

The legal basis for processing your personal data will be as follows:

6.1. Data Provided for Completing a Purchase:

  • Contract execution: to manage, process, send, and track purchases made and to contact the User to finalize the order if they have saved their shopping cart without completing the payment process.
  • Legitimate interest: to conduct quality and satisfaction surveys and send personalized commercial communications via electronic and/or conventional means about SERGIALEX products and services.
  • Consent: to send commercial communications via electronic and conventional means about products and services of third parties, either companies within the SERGIALEX Group or other collaborating companies.
  • Consent: to create a commercial profile using third-party sources to offer products and services tailored to the User’s interests.

6.2. Data Provided via Out-of-Stock Product Forms:

  • Consent: to inform Users about the availability of out-of-stock products they showed interest in.
  • Consent: to send commercial communications via electronic and conventional means about SERGIALEX products and services, as well as those of third-party entities, including companies within the SERGIALEX Group or other collaborating companies.
  • Consent: to create a commercial profile using third-party sources to offer products and services tailored to the User’s interests.

6.3. Data Provided via Contact Forms:

  • Consent: to manage, process, and respond to User requests, issues, or queries.
  • Consent: to send commercial communications via electronic and conventional means about SERGIALEX products and services, as well as those of third-party entities, including companies within the SERGIALEX Group or other collaborating companies.
  • Consent: to create a commercial profile using third-party sources to offer products and services tailored to the User’s interests.

6.4. Data Provided via Online Chat:

  • Consent: to manage, process, and respond to User requests, issues, or queries.

6.5. Data Provided to Obtain Discounts or Participate in Promotions:

  • Consent: to manage the promotion and apply the discount or promotion.
  • Consent: to send commercial communications via electronic and conventional means about SERGIALEX products and services, as well as those of third-party entities, including companies within the SERGIALEX Group or other collaborating companies.
  • Consent: to create a commercial profile using third-party sources to offer products and services tailored to the User’s interests.

The consents obtained for the purposes mentioned are independent, allowing the User to revoke any one of them without affecting the others. To revoke such consent, the User can contact SERGIALEX at contact@sergialex.com.

7. To Whom Will the User’s Data Be Disclosed?

User data may be shared with:

  • Public administrations, in cases provided for by law.
  • SERGIALEX.SCP (parent company), under the legitimate interest granted by data protection regulations, for administrative management purposes within the business group.
  • Companies within the SERGIALEX Group (as defined above) to send personalized commercial communications via electronic and conventional means, if the User authorizes it by checking the corresponding box.
  • Companies related to sectors such as product design, online catalog sales, jewelry, clothing, decoration, furniture, architecture, construction, and real estate, among others, to send commercial communications related to these sectors, provided the User authorizes it by checking the corresponding box.

8. International Data Transfers

The User is informed that SERGIALEX utilizes services from WooCommerce, Google, Microsoft, Dropbox, Hotmail, SEUR, and Amazon Web Services, whose servers are located in the United States, involving an international data transfer. However, these data transfers comply with regulations as the entities mentioned adhere to the Privacy Shield Protocol.

9. Data Retention

The User’s data will be retained for the following periods:

9.1. Data Provided for Completing a Purchase:

  • Data provided to manage, process, send, and track purchases will be retained throughout the contractual relationship and, once concluded, for the duration of the legal statute of limitations for any actions derived from the relationship.
  • Data used to contact the User to finalize an order if they saved items in their shopping cart without completing payment will be retained for 180 days.
  • Data related to quality and satisfaction surveys will be retained for five (5) years.

9.2. Data Provided via Out-of-Stock Product Forms:

  • Data will be processed until the User is notified that the product is back in stock or, if not, for a period of six (6) months.

9.3. Data Provided via Contact Forms:

  • Data will be retained for as long as necessary to address and respond to the request, and once resolved, for the duration of the legal statute of limitations for any actions derived from the request.

9.4. Data Provided via Collaboration Forms:

  • Data will be retained throughout the contractual relationship and, once concluded, for the duration of the legal statute of limitations for any actions derived from the relationship.

9.5. Data Provided for Newsletter Subscription:

  • Data will be retained as long as the User does not revoke their consent.

9.6. Data Provided for Discounts or Promotions:

  • Data will be retained until the promotion ends and, once concluded, for the duration of the legal statute of limitations for any actions derived from the promotion.

9.7. Data Used for Commercial Communications:

  • Data will be processed until the User objects or revokes their consent. Data used for profiling based on third-party sources will not exceed three (3) years.

9.8. Data Provided via Online Chat:

  • Data will be retained for as long as necessary to address and respond to the User’s request, and once resolved, for the duration of the legal statute of limitations for any actions derived from the request.

10. Commercial and Promotional Communications

One purpose of processing the personal data provided by Users is to send them commercial communications containing information about products, services, promotions, offers, events, or news relevant to the Users.
If the User wishes to stop receiving commercial or promotional communications from SERGIALEX, they can request to unsubscribe by sending an email to: contact@sergialex.com.

11. User Responsibility

The User:

  • Guarantees they are over sixteen (16) years of age and that the data they provide to SERGIALEX is true, accurate, complete, and up to date. The User is responsible for ensuring all data they provide reflects their current situation and will update it as necessary.
  • Guarantees they have informed any third parties whose data they may provide of the content of this document and obtained their consent to provide such data to SERGIALEX for the purposes specified herein.
  • Will be held liable for any false or inaccurate information provided through the Website and for any direct or indirect damages this may cause SERGIALEX or third parties.

12. Exercise of Rights

The User may contact SERGIALEX by sending a written request to the address provided at the beginning of this Privacy Policy or by emailing contact@sergialex.com. The request must include a photocopy of the User’s ID and may address the following rights:

  • Revoke any consent given.
  • Confirm whether SERGIALEX is processing their personal data.
  • Access their personal data.
  • Correct inaccurate or incomplete data.
  • Request the deletion of their data when, among other reasons, it is no longer necessary for the purposes it was collected.
  • Request the restriction of the processing of their data in certain cases outlined in data protection regulations.
  • Request the portability of the data provided in situations specified by the regulations.
  • Contact SERGIALEX’s Data Protection Officer at contact@sergialex.com.
  • File a complaint with the Spanish Data Protection Agency (Agencia Española de Protección de Datos) at C/ Jorge Juan, 6, 28001 – Madrid, if they believe SERGIALEX has violated their rights under applicable data protection regulations.

13. Security Measures

SERGIALEX will treat the User’s data with absolute confidentiality and will maintain the required duty of secrecy in accordance with applicable regulations. SERGIALEX will adopt necessary technical and organizational measures to guarantee the security of the data and prevent unauthorized alteration, loss, processing, or access, considering the state of technology, the nature of the stored data, and the risks to which they are exposed.

14. Changes to the Privacy Policy

SERGIALEX reserves the right to review its Privacy Policy at any time. In such cases, changes will be communicated to the Users. For this reason, Users are encouraged to regularly check this Privacy Policy to review the most recent version.

15. Acceptance and Consent

The User declares they have been informed about the conditions regarding the protection of personal data and accepts and consents to its automated processing by SERGIALEX for the purposes indicated in this Privacy Policy.

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